Think with GoogleVerified account

@ThinkwithGoogle

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from and .

New York, NY
Joined March 2011

Tweets

You blocked @ThinkwithGoogle

Are you sure you want to view these Tweets? Viewing Tweets won't unblock @ThinkwithGoogle

  1. “You can learn anything at any point in your life.” 5 women in Google Marketing share their anecdotes on the topic of career growth.

    Today, the world celebrates International Women’s Day.
    Undo
  2. We worked with the to analyze gender bias in 2.7 million YouTube videos. Explore the data to see how people respond to inclusive storytelling.

    Although women were less represented overall in films, female-led films earned 16% more than male-led films at the box office.

Source:  “Diversity and Inclusivity Report: Gender in YouTube Advertising,” November 2019. https://goo.gle/2Id4ekx
    Undo
  3. Strong, inclusive corporate cultures start by changing habits. To help inspire innovation in your workplace, here are your go-to resources.

    “There's an appetite for stories that truly reflect the complexity and diversity of our world. Brands that respect that diversity will earn the trust of their audiences.” Geena Davis, Founder, Geena Davis Institute on Gender in Media at Mount Saint Mary’s University

Source: “What 2.7M YouTube ads reveal about gender bias in marketing,” October 2019. https://goo.gle/2wu8MA4
    Undo
  4. Undo
  5. In celebration of on March 8, 5 women in Google Marketing share inspiring anecdotes on the topic of career growth.

    “It’s OK to be picky because you have to navigate yourself through your career and be responsible for your own decisions and choices.” Kazuha Okuda, Strategy Lead, Google Brand Studio, APAC

Source: “Women in marketing: 5 Google leaders share their career stories and advice,” March 2020. https://goo.gle/2TzIa8L
    Undo
  6. When it comes to travel, the customer journey can be chaotic. See why this is an opportunity for marketers.

    Connect across the journey with machine learning
Machine learning makes it possible to analyze millions of nuanced interactions within seconds.

Source: “We’re always thinking about travel,” January 2020. https://goo.gle/2VJiyZU
    Undo
  7. See how one company not only embarked on a rebrand, but gained over 80% of brand awareness within a year.

    Ad impact is supercharged when people are exposed to both search and video ads versus search alone.

Source: “Reinvent your brand and grow your base by combining video and search,” February 2020. https://goo.gle/2vwNdin
    Undo
  8. Executive Creative Director and award winner shares how data-inspired creativity allows us to work smarter and faster.

    Undo
  9. How did merge its online and offline channels to significantly drive growth? Discover its strategy.

    By being hyperrelevant to its audiences, H&R Block could break through the noise and give consumers what they were looking for in the moment.

Source: https://goo.gle/3aeJ41o
    Undo
  10. The video, “The Most Searched: A Celebration of Black History Makers,” honors the icons and moments that were searched more than any others in the U.S. Get the full story.

    Undo
  11. We conclude our series with practical advice and solutions from marketing leaders on how the industry can ensure representation.

    Undo
  12. In Part 3 of our series, we hear what can happen when companies create an inclusive workplace.

    Undo
  13. In Part 2 of our series, industry leaders help us better understand the difference between diversity and inclusion. Hear what they have to say.

    Undo
  14. In Part 1 of our Diversity & Inclusion video series, industry leaders from around the world share their definitions of both concepts.

    Undo
  15. Diversity and inclusion is a topic that continues to shape the future of marketing. To help inspire change in your organization, here are go-to resources.

    Undo
  16. Different needs spark different consumer journeys. Google’s breaks them down to help marketers be more impactful.

    Undo
  17. When Ebates decided to rebrand as , it found success by combining video and search. Here’s how it achieved fast results.

    3 ways to grow your base by combining video and search
Understand consumer perceptions to influence your approach
Customize creative based on marketing objective
Make video and search work together

Source: “Reinvent your brand and grow your base by combining video and search,” February 2020. https://goo.gle/2wzjs0A
    Undo
  18. Retailers: The time to invest in marketing personalization is now. Dive into the research to understand why and how to get started.

    Customers indicated they are 40% more likely to spend more than planned when experiences are highly personalized. 

Source: “You don’t just need personalization — you need the right personalization,” January 2020. https://goo.gle/3bULtzN
    Undo
  19. When Google Brand Studio discovered that Dr. Martin Luther King Jr.’s “Dream” speech was the most searched in history in the U.S., it sparked a powerful idea. Get the full story.

    Undo
  20. The Think with Google Insights Library is your one-stop shop to explore, download, and share the latest Google research. Dive in.

    Undo

Loading seems to be taking a while.

Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

    You may also like

    ·